Cincinnati Public Radio is committed to engaging the next generation of classical music listeners through Classics for Kids®. The program began in 1998 and grew quickly; and during the pandemic the response was incredible. On average there were 81,409 CFK downloads every month, and an average of 330,443 unique users every month with a total of 3,965,323 unique visitors (March 2020-March 2021). The pageviews grew incredibly with 21,575,826 between March 2020 and March 2021 (+274% over the previous year!).  Through its on-air program on WGUC (Saturdays at 10a and Sundays at 6p), lesson plans and games on classicsforkids.com, Of Note emails to teachers and parents, and partnerships with other music organizations for local events, Cincinnati Public Radio introduces hundreds of thousands of children to classical music.